Skrmiish
Leading the product optimization and visual architecture of a real-time gaming monetization platform to maximize user activation, streamline matchmaking, and build trust at scale.
Industry
GameFi/FinTech
Role
Product Designer (High-Velocity Interactions, Behavior-Driven Design Systems)
About the project
Embedded as a Product Designer within Checkers’ strategic partner studio, co-architecting the highly anticipated desktop web ecosystem and engineering a unified, cross-platform design system to future-proof Africa’s dominant on-demand grocery platform.
Data-Driven Conversion Mechanics
To scale platform volume, I streamlined the core matchmaking funnel by removing administrative friction. By embedding context-aware pairing rules and a flattened entry architecture directly into the player path, the system turns casual intent into immediate active engagement.
Targeting Our User Ecosystem
Mapping distinct shopping behaviors and platform friction points across 5 million active users to build a truly responsive, dual-surface grocery experience.
Designing the GameFi Solution
Following my strategic audit, I architected a high-fidelity, performance-driven design system. Here, I show the iterative prototypes and finalized interfaces for the Match Loop, FinTech HUD, and Leaderboard Framework—transforming behavioral metrics into immersive user experiences.
Native App Iteration & Maintenance
Iterating on proven mobile patterns to remove friction, enhance visual hierarchy, and safeguard the core 60-minute ordering loop. Polishing UI components, streamlining transactional layouts, and maintaining cross-surface parity between legacy app views and new desktop extensions.
