Checkers Sixty60
Designing for Scale at 5M+ Monthly Active Users.
Industry
E-commerce
Role
Lead Product Designer (Discovery, Ideation, Design & Validation)
About the project
Embedded as a Product Designer within Checkers’ strategic partner studio, co-architecting the highly anticipated desktop web ecosystem and engineering a unified, cross-platform design system to future-proof Africa’s dominant on-demand grocery platform.
Targeting Our User Ecosystem
Mapping distinct shopping behaviors and platform friction points across 5 million active users to build a truly responsive, dual-surface grocery experience.
Design Friction to Flow
How we audited complex transactional loops and systematically restructured screens across app and desktop to compress the user journey.
Native App Iteration & Maintenance
Iterating on proven mobile patterns to remove friction, enhance visual hierarchy, and safeguard the core 60-minute ordering loop. Polishing UI components, streamlining transactional layouts, and maintaining cross-surface parity between legacy app views and new desktop extensions.
